Newcastle United now have an Official Training Kit Partner.
The club announcing this latest major commercial deal on Friday morning.
The Newcastle United Official Training Kit Partner named as SumUp.
The Newcastle United owners timing this latest announcement hot on the heels of the new state of the art world-class training complex that was revealed yesterday.
The club on Thursday stating that the site has been purchased for a £19om development up at Woolsington near Newcastle Airport.
Now on Friday the club announcing: ‘Newcastle United has welcomed leading fintech company SumUp as the club’s Official Training Kit Partner in a multi-year partnership. In a partnership that sees SumUp join the club’s group of Primary Partners, the global business will feature prominently across training kit for the men’s, women’s, and academy teams, providing an unparalleled opportunity for brand exposure with the Premier League’s huge global fanbase. Already integrated into the local business community as a trusted payment provider to thousands of companies in the North East, SumUp will also help drive local business engagement, becoming the Presenting Partner of the Newcastle United Business Club; one of the region’s largest and most engaging commercial networking entities.’
The club going on to say: ‘Through this partnership, SumUp will work with the club to identify opportunities for business collaboration, strengthening connections across the region and beyond. Together they will launch a co-branded SumUp card which will offer fans special offers and rewards when engaging with official club outlets, as well as businesses across the UK. In addition, SumUp will have access to exclusive events and networking opportunities designed to accelerate growth with new partners.’
Newcastle United’s Chief Revenue Officer, Dave O’Connor: “SumUp is the perfect partner for Newcastle United; an innovative, ambitious, global business with a genuine commitment to supporting local businesses who serve our fans and community everyday. We’re excited to kick the partnership off and bring SumUp, its team and its local merchant community closer to the club and our supporters. This partnership is a reflection of our commercial ambition: working with innovative global businesses that fully understand the unique role Newcastle United plays in the life of our city and its community.”
Chief Commercial Officer and UK CEO, Luke Griffiths: “When the opportunity to partner with Newcastle United arose, it felt like a natural fit. Football brings people together and is woven into the everyday lives of fans, families and communities – something we understand at SumUp. Every day, we work with businesses of all sizes, helping them run and grow, while also giving people a simple, smarter way to manage and spend their money. This partnership gives us a strong platform to bring our merchant and local communities closer to the club, while creating new opportunities for businesses and fans across the region. As Newcastle United’s Official Training KitPartner and Presenting Partner of the Newcastle United Business Club, we look forward to bringing these communities together.”
Newcastle United ending their announcement with: ‘The new SumUp-branded training kit will be worn by Newcastle United squad members starting immediately across all first-team, women’s, and academy training sessions and pre-match warm-ups.’