Club chief David Hopkinson has declared himself to be “ecstatic” with the reveal of this huge new deal for Newcastle United.
A new front-of-shirt sponsor has been unveiled by the club.
Newcastle United unveiling Knox Hydrate as the new main sponsor for the next three seasons.
This is on top of the recently announced three year, £6m per season, Knox sponsorship of the training ground.
Newcastle United CEO David Hopkinson declaring: “Our relationship with Knox Hydrate has absolutely flourished, and we are ecstatic to announce them as our principal front-of-shirt partner for the next three years. This is a transformative deal for Newcastle United.”
No figures mentioned by the club but The Athletic had previously reported that their information it would be worth up to £60m over three years.
Club chief David Hopkinson going on to say: “Knox is an explosive, innovative brand that perfectly matches our ambition and shares our long-term vision for global success. To have them playing such an integral, visible role across our Men’s, Women’s, and Academy teams is a massive statement. Together, we are ready to supercharge our growth both on and off the pitch, delivering incredible experiences for our fans worldwide.”
The club’s official release stating: ‘This deeply integrated, multi-year partnership represents a massive commercial milestone for Newcastle United as the club continues its relentless march toward the pinnacle of domestic and European football.’
Credit: Knox Hydrate
Knox Hydrate CEO, John Schaefer, commenting: “We are absolutely thrilled to take our partnership with Newcastle United to the ultimate level. The energy, passion, and trajectory of this club mirror our own relentless drive to disrupt the global hydration market. Becoming the front-of-shirt partner for the next three years, alongside our commitment to ‘The Knox’ training centre, allows us to fully embed ourselves in the fabric of this historic club and its unbelievable fanbase. We aren’t just putting our name on a shirt; we are investing in a legacy that will inspire generations. We can’t wait to see the teams run out with Knox on their chests, and we look forward to achieving great things together over the next three seasons.”