Shola Ameobi: ‘I thought: how can I be most useful to Newcastle? Then the cog started turning’

Written on Thursday, 22 October 2026
Sam Dalling

From experiencing racism growing up in Newcastle to becoming a derby hero and now a member of the executive team, the former striker has been on a remarkable journey

“There were times where I feared for my life as a kid, being harassed and chased by different groups of people,” Shola Ameobi says. “There were situations where I had to sprint to get away from groups of lads who didn’t like me because of what I looked like.”

Ameobi is recalling growing up in Newcastle during the late 1980s and 1990s, having moved from Nigeria aged six. There were lots of moments like that.

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