Newcastle United FINALLY announce a new training ground sponsor worth £18m!

Posted on Thursday, 02 April 2026
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Newcastle United has signed a transformative multi-year partnership with KNOX Hydration, the world's fastest-growing hydration brand.

Effective from 1 July 2026, the club's Training Centre at Darsley Park will be officially renamed The KNOX. In an historic first for the club, the partnership also includes the sleeve sponsorship on training wear for the Men's, Women's, and Academy teams.

The first-of-its-kind partnership represents a significant step forward in Newcastle United's commercial strategy, as well as integrating KNOX Hydration's high-performance nutrition expertise across all levels of the club, providing players with elite hydration products designed to support performance and recovery.

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