When Millwall announced the tickets prices and the away Newcastle United ticket allocation, they had just made it four wins out of four in their opening matches.
The Lions winning 2-0 at Bristol City and 3-0 at home to Norwich, both in the Championship. As well as Carabao Cup victories away at QPR and Cambridge.
Since the ticket prices and Newcastle away ticket allocation were announced, Millwall experiencing a 5-1 hammering at Southampton and 3-0 home loss to Wrexham.
Millwall fans with something to smile about on Saturday as a return to winning ways with a 4-0 at home to struggling Bolton. Although the scoreline deceptive as Bolton had more than matched Millwall but didn’t take their chances, then reaching the 83rd minute 1-0 down before conceding another three in a five or six minute period.
Whatever the reasons though, ticket sales have been feeble when it comes to Millwall fans wanting to get along and support their team against Newcastle United.
I just had a look online and Millwall fans detailing the reality…
‘Ticket sales aren’t good apparently…’
‘Looks like around 8-9,000 sold. Perhaps £20 instead of £30 might have helped, even £15 to ST and members.’
‘Newcastle United’s reserves just aren’t a big draw. Even if we haven’t played them for years. Only thing that would make this interesting is if the Geordies started buying up home area tickets, then that may spark some interest…’
‘Will probably shift a few today/tomorrow and on the night, but f… it this could be one of those old skool feeling nights with just the hardcore fan base. It wasn’t long ago that 9/10k was our average home gate.’
The Millwall home matches in the Championship this season have seen crowds of 19,564 v Norwich, 17,840 v Wrexham and 19,012 against Bolton. Around 17k Millwall fans getting along to each league game so far, with a couple of thousand away fans from both Norwich and Bolton, whilst Wrexham only had just over 600 fans at The Den.
When Millwall made their announcement on ticket prices for the Newcastle United match, they revealed their season ticket holders’ seats were priced at £26 adults, £21 over 65s, £21 18-21, £16 under 18s, and £11 under 14s. Then Millwall members and the general public would pay £31 adults, £26 over 65s, £26 18-21, £21 under 18s and £16 under 14s.
The last time The Den hosted a Carabao Cup match was on 26 August 2025.
A crowd of 7,048 there to see Millwall win 2-1 against Coventry City and progress to the third round of the Carabao Cup last season. For that game the ticket prices paid were: ‘Season ticket holders’ seats are priced at £12 adults, £10 over 64s, £10 18-21s, and £5 under 18s. Any extra tickets purchased/general sale tickets are priced at £17 adults, £14 over 64s, £14 18-21s and £8 under 18s.’
I think Millwall clearly getting carried away for Tuesday’s match in terms of how many of their fans would be willing to turn up for this Carabao Cup third round match against United. Doubling the prices for the Newcastle United match compared to that Coventry one a year ago.
This isn’t the only mistake Millwall have made when it comes to ticketing for the Newcastle United match.
For the late August 2025 Carabao Cup match, Coventry revealed their away ticket allocation as follows: Ticket details have been confirmed for Coventry City’s Carabao Cup Round Two away tie against Millwall. Coventry City have a full allocation of 3,024 tickets for this fixture, which will be played on Tuesday 26th August with a 7:45pm kick-off at The Den.’
Millwall only gave Newcastle United fans a meagre 2,072 tickets for Tuesday night and they have sold out. This is the basic minimum 10% of capacity allocation that Carabao Cup rules dictate for away fans.
So we are going to have one of those ridiculous situations where there will be a half empty stadium and thousands more Newcastle United fans, especially those living in and around London, would have loved to have gone but Millwall preferring to have empty seats rather than away fans paying for them.