An official announcement from Newcastle United.
The club confirming they have a new commercial partner.
KNOX Hydration agreeing a partnership with Newcastle United.
Adding to the ever growing list of commercial partners signed up by the Newcastle United owners.
Still a yawning chasm when it comes to the financial gap between NUFC and the usual suspects.
The Newcastle United official announcement (2 April 2026) stating:
‘Newcastle United has signed a transformative multi-year partnership with KNOX Hydration, the world’s fastest-growing hydration brand. Effective from 1 July 2026, the club’s Training Centre at Darsley Park will be officially renamed The KNOX. In an historic first for the club, the partnership also includes the sleeve sponsorship on training wear for the Men’s, Women’s, and Academy teams. The first-of-its-kind partnership represents a significant step forward in Newcastle United’s commercial strategy, as well as integrating KNOX Hydration’s high-performance nutrition expertise across all levels of the club, providing players with elite hydration products designed to support performance and recovery.’
With Newcastle United’s CEO David Hopkinson commenting:
“We are thrilled to welcome KNOX Hydration as a world-class partner. They share our relentless ambition to disrupt the status quo and reach the pinnacle of our respective industries. This isn’t just a branding exercise; it’s a performance-led partnership that will also support our community. As we integrate KNOX Hydration products into our daily environment at ‘The KNOX,’ we are giving our players the best possible tools to succeed, while driving the commercial growth necessary to compete at the very top. This is an exciting partnership for everybody at Newcastle United and KNOX, and we cannot wait to get started.”
John Schaefer, Chief Executive Officer for KNOX Hydration:
“We are thrilled to partner with Newcastle United, a truly storied football club with a rich history and a bold future. With new leadership and heightened ambitions, Newcastle’s trajectory aligns perfectly with KNOX’s own rapid ascent. Just as importantly, the club’s incredibly dedicated fan base and the strong sense of community that surrounds Newcastle United make this partnership especially meaningful. We’re excited to grow together and be part of that journey both on and off the pitch. The partnership will commence this summer as the club prepares to open a stunning, multi-million-pound extension to its performance facilities – extending the building footprint by over 50%.”